I work as SMM and creative director for EVOLUTION SESSA, a multibrand store.
The image of the store on social media, curated by me since the beginning, allowed Evolution Sessa to grow its presence on the web and to establish itself as a reference e-commerce in the Italian multibrand sector.
For this social campaign I wanted to simulate a door-closed fashion show with videos of a "catwalk" for each look, and photos not really posed and inspired to a backstage, with the models in actions while doing things.
CREATIVE DIRECTION
PHOTOGRAPHY by me.
VIDEO done by a selected videomaker and editing by me.
LOOKS done by a stylist following my moodboard.
LOCATION SCOUTING and SET DESIGN by me.
Following some of the videos produced.
Same framing (guided by me) was sone for all the looks.
